Unlock Lasting Smoothness with Pureology's New Smooth Gloss Range
If frizz, dullness, and lack of shine are standing between you and your best hair days, Pureology has the answer. Introducing the new Smooth Gloss collection, an innovative haircare system designed to transform frizz-prone, color-treated hair into silky, smooth, glossy locks.
Why Does Hair Become Frizzy?
Frizz isn't just a styling frustration. It's often a sign that hair is craving moisture and protection. When hair becomes dry, the cuticle lifts, allowing moisture from the air to enter the hair shaft. This causes strands to swell, creating unwanted frizz and flyaways. High humidity, regular heat styling, color treatments, and environmental stressors can all contribute to this problem.
Hair types with natural texture, including wavy, curly, and coily hair, are particularly susceptible to frizz due to their naturally more open cuticle structure.
Meet Smooth Gloss: Advanced Frizz Control and Shine
Inspired by the protein structure of silk, Pureology's Smooth Gloss range features a powerful Silky Amino Acid Blend, including Serine, Glycine, Alanine, and Biotin. This innovative formula works to smooth the hair cuticle, reduce frizz, and enhance shine while protecting color-treated hair.
The collection delivers a complete solution for anyone wanting smoother, healthier-looking hair without compromising their colour investment.
The Benefits of the Smooth Gloss System
When used as a complete routine, the Smooth Gloss system offers impressive results:
Up to 72 hours of frizz control.
Hair that is up to 8 times smoother.
50% more shine for a healthy, glossy finish.
Up to 90% humidity protection to help combat frizz in challenging weather conditions.
Pureology's signature Antifade Complex® helps protect and preserve colour vibrancy.
100% vegan, sulfate-free and paraben-free formulas packaged using 99% post-consumer recycled materials.
Your Three-Step Smooth Gloss Routine
Step 1: Smooth Gloss Shampoo
Start with the Smooth Gloss Shampoo, a rich yet gentle cleanser that removes impurities while improving manageability and softness. Its concentrated formula creates a luxurious lather that leaves hair feeling fresh, smooth, and ready for treatment.
Step 2: Smooth Gloss Treatment Mask
Follow with the Smooth Gloss Treatment Mask, a deeply nourishing treatment designed to hydrate and condition frizz-prone hair. In just five minutes, the mask helps restore softness, smoothness, and shine for long-lasting results.
Step 3: Smooth Gloss Silkmorphose™ Spray
Complete your routine with Smooth Gloss Silkmorphose™ Spray. This lightweight, heat-activated leave-in treatment instantly boosts shine, controls frizz, and provides humidity resistance. It also offers heat protection up to 450°F (232°C), making it the perfect companion for blow-drying and styling.
The Verdict
For anyone struggling with frizz, lack of shine, or colour fade, Pureology's Smooth Gloss range offers a modern solution backed by innovative ingredients and professional haircare expertise. Combining advanced frizz control, humidity protection, colour care, and intense shine, this three-step routine delivers salon-worthy smoothness that lasts.
If silky, glossy, manageable hair is on your beauty wish list, Smooth Gloss may be the perfect addition to your haircare routine.